Synced, the AI inbox assistant, connects to an Instagram professional account through Meta's login, using the Facebook Page the account is linked to. It reads DMs sent to the account, looks up answers in your connected files and calendar, and drafts a reply that sends as a DM only after you approve it. Instagram only allows replies within 24 hours of the person's last message. Instagram Business is part of the Pro plan.
What Synced does with an Instagram DM
A small clothing shop gets a DM after posting a restock. One question has a documented answer. The other depends on what's on the shelf right now, and only you know that.
An example only. Synced answers from your own documents and asks you about anything it can't look up.
You tap "yes, two left" in Decide, check the draft, and approve. The DM goes out from your shop's Instagram account.
What you can hand off in Instagram DMs
Policy questions
Shipping, returns, sizing, and hours get answered from the documents you keep in Drive or OneDrive, so the answer matches what you've published.
Booking requests
Salons, studios, and photographers get replies with open times from a connected calendar.
Files and images
A price sheet or lookbook can be attached to the DM you approve.
Stock, pricing exceptions, collabs
Anything that depends on your judgment is asked in Decide first.
What to set up on Instagram before connecting
- The Instagram account needs to be a professional account (business or creator), not a personal one.
- It needs to be linked to a Facebook Page, because Meta routes Instagram messaging through that Page.
- You need access to that Page and its business in Meta, since you'll pick them during login.
How to connect Instagram Business to Synced
- 1Open Settings in Synced
Choose Instagram Business under Inboxes in the web app or on iOS.
- 2Review the permissions sheet
Synced receives and reads DMs sent to your professional account. Sending any DM is listed as needing your direct approval.
- 3Log in with Facebook
Meta's login asks which Pages and Instagram accounts to share. Pick the Page linked to your shop's Instagram.
- 4Test it
Send the account a DM from another profile. It shows up in Synced with the Instagram label.
Meta permissions Synced requests for Instagram
| Access on Meta's screen | What Synced uses it for |
|---|---|
| Show a list of the Pages you manage | Let you pick the Page your Instagram account is linked to. |
| Access your Instagram account's basic info | Show which account a DM came to. |
| Manage and access Instagram messages | Read incoming DMs and send replies you've approved. |
| Manage Page metadata and business assets | Turn on message notifications for the Page and account you chose. |
Meta shows these on its login screen, and you choose which Pages and accounts to share.
Which Synced plan includes Instagram Business
Instagram Business is included on Pro ($29.99/user/month, or $24.99 billed annually) and Enterprise. Each DM Synced acts on counts as one Action Plan, and Pro includes 100 a week. See pricing.